Reassessment of the managed care environment and restructuring of our
practice will be accomplished by transitional short-term actions while
we institute our long-range plan. In the short term we must develop a
ppropriate relationships with hospitals and medical groups that interr
elate to our specialty, and develop a ''love our enemy'' philosophy. W
e must establish operating organizational units that will be competiti
ve. Reassessment of our own practice, our unique skills, our inadequac
ies, our competition, and our performance through outcome studies is e
ssential to retake positions weakened by loss of contract inclusion. L
ong-term strategy must develop insurance coverage in conjunction with
our patients in such a way that the middleman is eliminated and the pr
ofit currently extracted by managed care is reinvested in patient care
, research, and education. Whoever controls payment determines the qua
lity of medicine and how it is delivered.