The category of heroic action is important in both everyday life and t
he wider social context. This article argues that interest in the noti
on of heroic actions and heroic defeats also brings out an important s
et of sociological problems, such as disagreements on identity, norms,
and rational choice explanations. Illustrations are provided from rec
ent analyses of union militancy in Britain and Italy and of the studen
t movement in Beijing. Different versions of the critique of rational
choice theory often take norm-guided action as a point of departure. A
nother version of this critique is represented by theories of new soci
al movements and identity maintenance. The article suggests that ratio
nal choice theory is more useful than some of its opponents would have
it; yet the general argument favors a mired motivation approach. The
discussion points out some of the strengths and limitations of differe
nt explanatory perspectives, and some of the links between them.