WEAK SIGNALS VERSUS STRONG PARADIGMS

Authors
PRAHALAD CK
Citation
Ck. Prahalad, WEAK SIGNALS VERSUS STRONG PARADIGMS, Journal of marketing research, 32(3), 1995, pp. 3-8
Citations number
12
Categorie Soggetti
Business
Journal title
Journal of marketing research → ACNP
ISSN journal
00222437
Volume
32
Issue
3
Year of publication
1995
Pages
3 - 8
Database
ISI
SICI code
0022-2437(1995)32:3<3:WSVSP>2.0.ZU;2-V