The distribution and magnitude of vitamin A deficiency and dietary con
sumption of 161 children at 6 to 72 months of age in rural zones in Ca
nsancao-Bahia-Brazil were evaluated. The serum retinol levels were mea
sured by the spectrophotometric method (Bassey-Lowry modified by Arauj
o and Flores). The serum retinol average was found to be distributed h
omogeneously throughout the different age groups. Inadequate serum ret
inol levels (<20,0 mu g/dl) were detected in 44.7% of the children, wh
ich characterized the deficiency as constituting a public health probl
em. The serum retinol levels showed no statistically significant assoc
iation as between the sex and age of the children; however the chilfre
n of less than 24 months showed a higher prevalence of inadequate seru
m retinol levels. The main available source of vitamin A for these chi
ldren was represented by carotenoids, especially beta-carotene. Foods
regarded as being rich in vitamin A were consumed by all age groups. T
he greatest diversification of consumption of foordstuffs with moderat
e and low vitamin A content was observed in the group of children of f
rom 24 to 72 months of age, through this was no guarantee of adequate
serum retinol levels in this group however.