References to ''innocent victims'' of AIDS in the media and public dis
course imply that other people with AIDS or HIV are blameworthy. In th
e present study, college undergraduates read two newspaper articles ab
out an ''innocent victim'' of AIDS, and were required to report what t
hey understood to be the ''victim's'' message. Very few participants r
eported the subtext without prompting. When asked directly, however, m
ost respondents (88%) agreed that the ''victim'' was making an implici
t statement about other people with AIDS, and 70% of this subgroup cor
rectly identified the subtext. Compared to other respondents, those wh
o identified the subtext had more positive attitudes toward homosexual
s.