The development of the Behavior Analysis Program at the University of
Nevada through self-capitalization is described. With this model, both
doctoral and master's degree programs were established at almost no c
ost to the university. Some of the problems encountered along the way,
including gaining support for the original proposal, attracting and r
etaining high-quality faculty, engendering support from the Department
of Psychology and the university, developing resources, and balancing
academic with entrepreneurial demands are discussed, as are the solut
ions we have found for those problems.