Cr. Gruner et Mr. Tighe, SEMANTIC DIFFERENTIAL MEASUREMENTS OF CONNOTATIONS OF VERBAL TERMS AND THEIR DOUBLESPEAK FACSIMILES IN SENTENCE CONTEXTS, Psychological reports, 77(3), 1995, pp. 778-778
To test whether the self-serving euphemisms labeled ''doublespeak'' ha
ve different connotative meanings than noneuphemistic expressions, 77
college students rated 16 pairs of such terms embedded in sentences on
semantic differential scales. Analysis shelved that ''doublespeak'' m
ay be at least partially successful.