Medical, criminological and psychiatric literatures have pointed to ri
sks associated with tattooing but most of this work has been conducted
with samples which have other known risk factors or disturbances. Thi
s paper investigates the reasons, experiences, methods, and perceived
consequences of obtaining tattoos among a sample of Australian adults.
The findings complement, extend and in some respects contrast with ea
rlier research. Like other researchers, we found that most people acqu
ire tattoos when they are relatively young. Unlike earlier research, w
e did not find widespread dissatisfaction and regret. Sex differences
emerged in location and design of tattoos. A majority of tattooed peop
le report awareness of others' negative stereotypes of them.