RESISTANCE TO CHANGE - THE INFLUENCE OF SOCIAL NETWORKS ON THE CONVERSION OF A PRIVATELY-OWNED UNIONIZED BUSINESS TO A WORKER COOPERATIVE

This study analyses the impact of social networks upon the conversion of a privately-owned construction firm in central Canada to a worker c ooperative based on Mondragon by-laws. The conversion was undertaken b y the president and co-owner of the privately-owned company, Conco, in 1987, and the study was done four years later. The four construction unions representing the trades-people resisted the conversion. In the beginning the cooperative consisted only of management. Gradually, it has expanded to include the office staff, but only a small minority of trades-people became involved. This phenomenon is analysed in terms o f social networking theory. The main findings were: (1) employees at C onco interpreted information and formed attitudes through social netwo rks in which they participated; (2) identification with one's network was accentuated by a lack of trust, with those in the opposing network ; and (3) given the lack of trust, people turned to key players in the ir network for information and turned to others within their networks to compare ideas and opinions.