Concurrent engineering (CE) is a proven approach for product realizati
on that results in reduced time to bring a product to market, improved
product and service quality, and reduced life-cycle costs. Time-to-ma
rket improvements of 30% to 60% are typical of a disciplined approach
to concurrent engineering. Concurrent engineering integrates and synch
ronizes activities and the information required to define, design, pro
duce, deliver the product or service, and to maintain the product or s
ervice over its life cycle. This paper reaches beyond a simple explana
tion of CE and provides examples of how powerful CE implementations ca
n be. The paper: Describes the elements of an infrastructure and suppo
rting technologies for a CE-based product realization process (PRP), P
rovides guidance for deploying CE by explaining a broad-based CE imple
mentation process, and Shares tips and ideas on how an individual or s
mall team can catalyze CE in an organization.