The explosive growth of the World Wide Web (WWW) is due in part to the
ease with which information can be made available to Web users. The s
implicity of HTML and HTTP servers lowers the barriers to network publ
ishing. The high-quality rendering of HTML in WWW browsers such as Mos
aic raises the aesthetic appeal of information and makes it more usefu
l by virtue of enhanced readability. But the simplicity that makes WWW
technology so appealing also makes it difficult to represent the comp
lex markup and typography necessary for scholarly publishing. The need
for extensive character sets and more effective interface facilities
for inter- and intra-document navigation stretch the limits of the cur
rent standards that underlie the Web and its clients. In addition, the
stateless nature of WWW client-server interactions presents certain c
hallenges to the effective implementation of search and retrieval func
tionality so important to effective document retrieval systems. OCLC d
istributes several scholarly journals under its Electronic Journals On
line program, acting, in effect, as an ''electronic printer'' for scho
larly publishers. As part of this effort, OCLC is prototyping a WWW-ac
cessible version of these journals. This presentation will describe th
e problems encountered, detail some of the short-term solutions, and h
ighlight changes to existing standards that will enhance the use of th
e Web for scholarly electronic publishing.