A recently formulated theory of high-order harmonic generation by low-
frequency laser fields [Anne L'Huillier et al., Phys. Rev. A 48, R3433
(1993)] allows us to study the phase of the induced atomic dipole mom
ent. We show that this phase exhibits a piecewise-linear dependence on
the laser intensity. This dependence can be interpreted in quasiclass
ical terms, and is related to the action acquired by the electron duri
ng its motion in the laser held. The value of the phase, however, is a
lso affected by the quantum effects of tunneling, diffusion, and inter
ference. The phase of the dipole moment considerably influences the co
nversion efficiency, as well as the coherence properties, of the harmo
nics generated in macroscopic media.