In this paper we discuss the effect of scattered radiation generated b
y a gas of cold atoms on the temperature of the gas. We show that by t
reating the reradiated held of the atoms as a fluctuating background h
eld we can derive a master equation for a single atom where the effect
of the surrounding medium is included in an effective relaxation oper
ator. This relaxation operator is of second order in the interaction w
ith the medium and in the binary-collision approximation can be writte
n as the sum of two-body interactions with a correlation time equal to
the natural lifetime of the atomic transition. The effect of the medi
um on the two most important sub-Doppler cooling mechanisms, Sisyphus
and motion-induced orientation cooling, is investigated analytically i
n a one-dimensional model. In this we restrict ourselves to the limit
of low saturation, weak background held and take the rate-equation lim
it for the collision operator. We find that both mechanisms are very s
ensitive to such a background field and that the temperature increases
approximately as the number of atoms to the one-third power.