Discerning the complex factors influencing male sex work is an importa
nt element of understanding HIV transmission. The present study examin
es a sample of London-based masseurs and street workers' ideas concern
ing their sexual encounters, their partners and their role in society.
Unsafe sex is associated with (1) a lack of perception of control in
the sexual encounter, (2) attractive clients, and (3) loving relations
hips with non-clients. The ways in which personal needs and stigma inf
luence sexual practices and the men's sense of identity are considered
. For some of the men, unsafe sex demarcates a sphere containing a typ
e of intimacy that is absent from their working life. Since working li
fe is associated with negative social judgements, the importance of th
is separate sphere is heightened. The findings call into question mode
ls of health behaviour that are built on individualist, reason-based t
enets and highlight the importance of social and emotional factors in
safer sexual behaviour. The implications of the findings for preventio
n programmes and future research are discussed.