BUILDING A REPUTATION ALONG THE VALUE CHAIN AT LEVI-STRAUSS

Authors
PREECE S FLEISHER C TOCCACELLI J
Citation
S. Preece et al., BUILDING A REPUTATION ALONG THE VALUE CHAIN AT LEVI-STRAUSS, Long range planning, 28(6), 1995, pp. 88-98
Citations number
32
Categorie Soggetti
Management,"Planning & Development",Business
Journal title
Long range planning → ACNP
ISSN journal
00246301
Volume
28
Issue
6
Year of publication
1995
Pages
88 - 98
Database
ISI
SICI code
0024-6301(1995)28:6<88:BARATV>2.0.ZU;2-S
Abstract
The authors identify the value chain as a valuable management tool in building a corporate reputation. Examples of beneficial effects of val ue chain links on the company's reputation are presented using program mes from Levi Strauss.