The so-called New Theory of Reference (Marcus, Kripke etc.) is inspire
d by the insight that in modal and intensional contexts quantifiers pr
esuppose nondescriptive unanalyzable identity criteria which do not re
duce to any descriptive conditions. From this valid insight the New Th
eorists fallaciously move to the idea that free singular terms can exh
ibit a built-in direct reference and that there is even a special clas
s of singular terms (proper names) necessarily exhibiting direct refer
ence. This fallacious move has been encouraged by a mistaken belief in
the substitutional interpretation of quantifiers, by the myth of the
de re reference, and a mistaken assimilation of ''direct reference'' t
o ostensive (perspectival) identification. The de dicto vs. de re cont
rast does not involve direct reference, being merely a matter of rule-
ordering (''scope''). The New Theorists' thesis of the necessity of id
entities of directly referred-to individuals is a consequence of an un
motivated and arbitrary restriction they tacitly impose on the identif
ication of individuals.