A fundamentally new psychology related to the ability to conceive of l
imited aspects of the self may have evolved in the ancestor of the gre
at ape/human clade. Existing models of the evolution of primate intell
igence do not provide an adequate explanation of the apparent restrict
ion of this phenomenon. We propose that the capacity for self-concepti
on evolved as a psychological mechanism enabling large-bodied, highly
arboreal apes to cope with problems posed by the need to negotiate the
ir way through a habitat that was fragile due to their body size. Firs
t, we briefly outline the case for believing that a new psychology rel
ated to self-conception evolved during the Miocene in the ancestor of
the great ape/human clade. Next, we examine the existing models of the
evolution of primate intelligence and assess their ability to account
for the evolution of self-conception. Finally, we offer details of ou
r alternative model, along with series of predictions that can be deri
ved from it.