Estimation of the effective half-life, i.e. the time during which the
activity within a region of interest falls to half of its original val
ue, is a task often met in nuclear medicine applications. Usually, the
estimation is based on the least squares (LS) fit of a straight line
to the observed data expressed in semi-logarithmic coordinates. Such a
solution is susceptible to measurement errors and provides little inf
ormation on the estimate reliability. The Bayesian solution presented
treats this estimation problem in a more efficient way by respecting t
he well defined probabilistic problem structure and exploiting all inf
ormation sources available. The efficiency claimed has been verified o
n an extensive set of real life data related to diagnostics/therapy of
thyroid diseases by I-131. An illustrative account of the experiments
performed is presented.