The practical success of the wind chill index has often been vaguely a
ttributed to the effect of wind on heat transfer from bare skin, usual
ly the face. To test this theory, facial heat loss and the wind chill
index were compared. The effect of wind speed on heat transfer from a
thermal model of a head was investigated in a wind tunnel. When the th
ermal model was facing the wind, wind speed affected the heat transfer
from its face in much the same manner as it would affect the heal tra
nsfer from a small cylinder, such as that used in the original wind ch
ill experiments carried out in Antarctica fifty years ago. A mathemati
cal model of heat transfer from the face was developed and compared to
other models of wind chill. Skin temperatures calculated from the mod
el were consistent with observations of frostbite and discomfort at a
range of wind speeds and temperatures. The wind chill index was shown
to be several times larger than the calculated heat transfer, but roug
hly proportional to it. Wind chill equivalent temperature were recalcu
lated on the basis of facial cooling. An equivalent temperature increm
ent was derived to account for the effect of bright sunshine.