LA COMMANDE DU COEUR (SHOP FOR YOUR HEART) - A POINT-OF-CHOICE NUTRITION EDUCATION CAMPAIGN IN A LOW-INCOME URBAN NEIGHBORHOOD

A 4-month nutritional awareness campaign conducted in five grocery sto res in Montreal included posters at store entrances, grocery bags impr inted with the campaign logo, a bulletin board and kiosk with health m essages, pamphlets, healthy recipes, a monthly lottery for a cookbook or groceries, taste-testing healthy foods, guided tours and a one time cholesterol screening, promotion in the local newspaper, posters disp layed in community organizations, and 13,000 pamphlets distributed doo r-to-door. Awareness and use of the campaign were low in the general p opulation (17.7% and 2.6%) and moderate among customers (52.5% and 22. 0%). Changes in purchasing and eating habits were not measured.