INFLUENCE OF COGNITIVE DISTANCE IN VACATION CHOICE

The study investigated the relationship of cognitive distance to the a ssignment of vacation destinations into individuals' choice sets: late , inert, reject, action, and inaction. Survey data were used to test f our hypotheses. A positive relationship between respondents' mental or dering of destinations in the late set and the degree of preference fo r those destinations was generally confirmed. Cognitive distance estim ates to destinations in the late set were mpre accurate than those to destinations in the reject set. Another hypothesis was partially suppo rted since destinations in the late set were associated with cognitive distance underestimates. Further, analyses confirmed that underestima tes of destinations in the action set were significantly higher than t hose in the inaction set.