Why is percent, a ubiquitous mathematical concept, so hard to learn Th
is question motivates our review. We argue that asking the question is
worthwhile because percent is universal and because it forms a bridge
between real-world situations and mathematical concepts of multiplica
tive structures. The answer involves explaining the long history of th
e percent concept from its early roots in Babylonian, Indian, and Chin
ese trading practices and its parallel roots in Greek proportional geo
metry to its modem multifaceted meanings. The answer also involves spe
cifying what percent is: its meaning (fraction or ratio) and its sense
(function or statistic). Finally the answer involves understanding th
e privileged language of percent-an extremely concise language that ha
s lost its explicit referents, has misleading additive terminology for
multiplicative meanings and has multiple uses for the preposition of.
The answer leads to speculation in light of previous research, concer
ning what can be done to teach percent-and other multiplicative mathem
atical concepts-more effectively.