BIAS IN THE ESTIMATED FREQUENCY OF NAMES

Sixty-three undergraduates listened to a list of 26 names (13 famous m en and 13 nonfamous women or 13 famous women and 13 nonfamous men), th en judged how many men's and women's names there seemed to be. Subject s gave higher estimates for the gender that was famous, an effect size that was moderate (d=0.53). However, this effect of fame availability was not greater for famous men than for famous women as predicted fro m the hypothesis of a male-fame stereotype.