We have calculated the binding energies of excitons in quantum well st
ructures based on ionic semiconductors by including the electron-hole
interactions with the longitudinal optical phonon field. We have taken
into account these interactions by using different effective interact
ion potentials between the electron and the hole as derived by Haken,
by Aldrich and Bajaj, and by Pollman and Buttner. We have calculated t
he binding energies of excitons in several ionic quantum well structur
es as functions of well width using these effective potentials by foll
owing a variational approach, We find that the values of the exciton b
inding energies calculated using these potentials are always larger th
an those obtained using a Coulomb potential screened by a static diele
ctric constant. We compare our results with those of some recent calcu
lations.