This study explored the current status of sexual standards for dating
relationships. A sample of 148 male and 148 female U.S. college studen
ts read a brief vignette describing a couple, Bob and Cathy, who were
involved in either a causal or serious romantic/sexual relationship. S
ubjects then completed several scales as they thought Bob or Cathy wou
ld have answered them. The measures included love attitudes, sexual at
titudes, and items on dating and marriage desirability. The study was
a 2 (gender of subject) x 2 (gender of target) x 2 (casual vs. serious
relationship) factorial design. Perception of a casual or serious rel
ationship affected the love attitudes, sexual attitudes, and dating an
d marriage desirability attributed to the stimulus person. There were
few effects for gender of the stimulus person or gender of the subject
. The data suggest that relationship context is extremely important in
evaluating sexual activity.