The provisioning of telecommunications services is no longer the exclu
sive task of monopolist telecommunications infrastructure operators. D
igitisation of the network and the shift of service definition from so
ftware that resides in the switches to computer platforms enables new
service providers to enter the market of telecommunications. The Intel
ligent Network (IN) is the central platform and entry point for the co
mpetitors. This paper focuses on the requirements from the market side
that drive the development of today's Intelligent Networks. The facto
rs that will lead to successful creation and implementation of new ser
vices are discussed in the light of a market oriented approach to be a
pplied by the service providers. The main finding is that in order to
be successful the service providers have to fully understand the marke
t segments and specific subscribers' needs they want to address. once
the service has been created the service provider's key to success is
to better understand and serve the customers by using the information
that the Intelligent Network provides. future requirements of Intellig
ent Networks will be driven by open interfaces to the service creation
facilities of the Intelligent Network and the network infrastructure
operators' abilities to integrate and manage independent service provi
ders that will in return help generate more traffic in the network.