The concept of ''positioning'' provides a dynamic alternative to that
of ''role'' and highlights the creative, negotiable, and fluid aspects
of social interactions, as well as the mutual reciprocity of position
s which people occupy relative to each other. The first contribution o
f this paper is to extend the positioning concept from the interperson
al to the intrapersonal or ''reflexive'' level. Through the discursive
construction of personal stories, speakers also make dynamic and cons
tantly changing positions available to themselves to privately take up
, negotiate, and refuse. Our second contribution to the ongoing debate
is to show that positioning practices are culturally imbedded. Cultur
al variations in reflexive positioning are explored using the ideal se
lf, through illustrative cases such as American transcendentalism and
Islamic Sufism. Other aspects of positioning that vary culturally are
preferred forms of autobiographical telling, and the selective use of
particular dimensions to describe oneself. In conclusion, reflexive an
d other forms of positioning are best understood in the context of cul
tural ideals and practices.