Physiological gonadotropin levels are modulated by complex interrelati
onships between the sex steroids and the hypothalamic GnRH pulse gener
ator, and the steroids and GnRH individually regulate gonadotropin sub
unit (alpha, LH beta, FSH beta) gene expression. Steroids may act dire
ctly at the pituitary level or indirectly at the hypothalamus to alter
GnRH pulses, and they can have positive or negative actions, dependin
g on the model system and physiological state. GnRH pulse frequency an
d amplitude have subunit-specific effects on the gonadotropin genes, a
nd alteration of pulse frequency during the reproductive cycle can sel
ectively favor LH or FSH synthesis. The cloning of the gonadotropin su
bunit genes and sensitive molecular approaches to the study of transcr
iptional regulation have permitted insights into the sites of steroid
and GnRH action and into the mechanisms by which such hormonal effects
occur. This review describes several such approaches including the me
asurement of endogenous gene transcription by nuclear run-off assays,
definition of hormone-sensitive gene regions by transient transfection
analysis, and the use of transgenic animal technology to verify hormo
nal and tissue-specific control of gene expression. Recent studies in
the rat model suggest that some steroid actions, such as estrogen stim
ulation of LH beta gene transcription and alteration of estrogen and G
nRH receptor number, occur directly at the level of the pituitary, whi
le suppressive effects of estrogen on gonadotropins may occur at least
partly if not primarily via hypothalamic effects. Changes in GnRH pul
ses may also alter GnRH receptor number, thus modifying the potential
signal received by the gonadotroph. Current and emerging molecular tec
hnologies will probably identify additional targets of steroid and GnR
H action and allow greater insight into gonadotropin regulation and re
productive function.