A graphically structured adjective check list was used To assess presc
riptive and reactive norms of emotion in 128 social events. Both presc
riptive and reactive emotion norms exist for all 128 events. Norms cen
ter on a specific emotion in about one-third of the events, and otherw
ise on a general affective tone. Both prescriptions and reactions occa
sionally cluster into conflicting norms regarding the expected emotion
for an event. Prescriptive norms diverge from reactive noons in almos
t half of the events, though in only a few events do prescriptions req
uire the opposite of people's emotional reactions. Feeling no emotion
occasionally is the norm; prescribed nonemotionality occurs fairly oft
en for medical relationships, but not in relationships of other instit
utions based on rational objectivity. Prescriptive norms are the same
for a woman and a man, except that a woman is expected to emote more i
ntensely in some interactions. Reactive norms vary by sex, however, in
about one-fifth of the events. On the whole, females are disposed to
emote with somewhat more displeasure, arousal, and vulnerability than
males.