Major changes in attitude and in procedures relating to physical manag
ement of the coast have taken place over the last decade in the UK. Th
ese changes have been prompted by increasing problems of sediment depl
etion on beaches and evidence that conventional engineering solutions
may themselves have detrimental effects. Pressure for changes in techn
iques and organisation of management has been further stimulated by pr
edictions of the possible effects of global warming and questions of t
he long-term sustainability of a strategy of protection. The changes i
n attitude and procedure have involved an increased awareness amongst
decision-makers of the benefits and value of a more integrated approac
h to coastal management and a realisation of the need to use wide spat
ial perspectives. A growing appreciation of the needs to manage whole
coastal landforms and landscapes is beginning to supersede traditional
site-specific structural engineering approaches. This is an approach
long advocated by geographers and geomorphologists (Bowen and Inman 19
66; Brunsden and Thornes 1979; Hooke 1988) but nom being applied at a
strategic level. The geographical community needs to be aware of these
developments and the associated opportunities in this rapidly expandi
ng field. This paper reports on progress so far and explains, from dir
ect experience, how one of the most important developments, formation
of 'coastal groups', has operated. The group described also provides a
n interesting example of interaction amongst elected and appointed dec
ision-makers and the nature of influences upon them.