SALES AGENTS AND CLIENTS - ETHICS, INCENTIVES, AND A MODIFIED THEORY OF PLANNED BEHAVIOR

Commission is popularly believed to engender unethical intentions, alt hough little research has directly examined this relationship. This pa per directly examines the influence commission, along with experience, income, professional accreditation, and a modified theory of planned behavior, has on agents' ethical intentions toward clients. The study sample was systematically drawn from a national group of financial ser vice industry professionals. Only a modified theory of planned behavio r significantly predicted agents' ethical intentions. Implications and limitations are discussed.