Discussions about new, post-Fordist, production models assume that com
panies think it is important for personnel to be highly qualified. Int
erviews with heads of firms and of vocational schools indicate that re
cruiting ever more highly qualified wage-earners is not the only possi
bility. The choice about the levels of training (or education) and of
job qualifications quite clearly has to do with firms' market strategi
es. The availability of human resources trained by national or regiona
l institutions is taken into account when drawing up market strategies
. The latter are, in fact, diversified. There is not a single model of
job-training that should be imitated.