Measurements are reported of the ferroelectric polarization P(S) induc
ed in a non-chiral smectic C phase by a variety of chiral dopants havi
ng different molecular structural features. Using molecular calculatio
ns of contributing dipole moments, ferroelectric order parameters are
determined from the experimental results. The relationships between th
e P(S) and various other molecular properties are discussed, and it is
shown that restricted rotation of the molecule due to its shape and i
nternal energy barriers to rotation can result in relatively high valu
es of P(S). In contrast dipolar groups flexibly attached to a chiral c
entre may have their contribution to P(S) greatly reduced through inte
rnal rotation.