K. Keasey et P. Moon, GAMBLING WITH THE HOUSE MONEY IN CAPITAL EXPENDITURE DECISIONS - AN EXPERIMENTAL-ANALYSIS, Economics letters, 50(1), 1996, pp. 105-110
This paper extends the work of Thaler and Johnson (Management Science,
1990, 36, no. 6, 643-660) on prior gains and losses in a business con
text. In support of their results, the current experimental analysis o
n capital expenditure decisions finds that prior gains shift behaviour
towards risk seeking. The results do not, however, offer evidence of
prior losses shifting behaviour towards risk aversion.