Although misconceptions about the aging process have lessened over rec
ent years, ageism is still having a detrimental effect on healthy agin
g. This article reviews the literature to support this contention and
to demonstrate how stereotyping can affect the shape and nature of pro
grams for elderly people. It is argued that for longlasting change to
occur, service providers need to directly target these negative attitu
des in themselves, their professional institutions, their clients, and
their communities. Suggestions are made for professional development,
research, and program planning.