A STATED CHOICE MODEL OF SEQUENTIAL MODE AND DESTINATION CHOICE BEHAVIOR FOR SHOPPING TRIPS

Stated preference and choice models currently used in urban planning a re focused on predicting single choices. In this paper the intention i s to extend these modelling approaches to the case of sequential choic e behaviour. Design strategies and model specifications that allow pre dict sequential choice are discussed. The approach is illustrated in a study of sequential mode and destination choice behaviour for shoppin g trips. The research findings suggest that the proposed approach may be a valuable extension of currently available stated preference and c hoice methods to analyse more complex forms of decisionmaking.