Determining the nature of the connection between a number of factors a
nd the spread of a directional response in industrial experiments has
not been considered much in the literature. Several dispersion measure
s are explored and their relationships described. The circular varianc
e is a good dispersion measure that transforms the angular dispersion
into a statistic measured on a linear scale. Once this transformation
has been performed, established techniques for analysis can be employe
d for analysing factor influences on the directional dispersion. The m
ethod proposed is used to analyse data from an experiment involving th
e balancing of automotive flywheels.