PHARMACEUTICAL MARKETING - IMPLICATIONS FOR MEDICAL RESIDENCY TRAINING

An educational intervention was developed to improve family practice r esidents' ability to obtain useful information from pharmaceutical rep resentatives. The curriculum is based on the traditional one-on-one dr ug detail. The objectives are to develop residents' skills in controll ing the interview, promote skills for critically analyzing drug-promot ional material, and discuss ethical issues. The contents include an as sessment tool, suggested readings, and interview questions with ration ale. After 5 years, residents' confidence in all areas of the curricul um improved significantly.