This paper investigates the implications of social rewards on the allo
cation of talent in society and consequently on the process of economi
c growth. We consider two sources of heterogeneity among workers: nonw
age income and innate ability. A greater emphasis on status may induce
the ''wrong'' individuals, that is, those with low ability and high w
ealth, to acquire schooling, causing workers with high ability and low
wealth to leave the growth-enhancing industries. This crowding-out ef
fect, taken alone, discourages growth. Growth may be enhanced by a mor
e egalitarian distribution of wealth, which reduces the demand for sta
tus.