Rates and correlates of alcohol use are reported from the 1993 General
Social Survey, a household telephone survey of 10,385 Canadians carri
ed out by Statistics Canada. Continuing a recent trend, alcohol use ha
s declined. The portrait of the Canadian who is most likely to drink a
nd drink heavily is that of a young adult male who is not married, rel
atively well-off, and rarely or never attends religious services. In a
multivariate analysis of the combined impact of sociodemographic fact
ors on drinking and drinking levels, it was found that the frequency o
f religious attendance and age were the strongest predictors of curren
t drinking. Gender was the strongest predictor of volume of alcohol co
nsumption, while religious attendance, age, marital status and employm
ent status were also significant predictors.