We sought the conditions where the horizontal-vertical illusion (HVI)
takes place outdoors in an open field. Longitudinal distance from a su
bject to a building wall was adjusted to appear equal to the vertical
or horizontal distance on the wall. To examine validity of previous th
eories (physiology, frame, depth, and gravity theories), boundary of v
isual field (ellipse and circle), bodily orientation (upright and lyin
g), and orientation of visual objects (normal, 90 degrees-tilted, and
inverse) were manipulated in eight experiments. These three independen
t variables affected the HVI effects, but their effects were not expla
ined by the previous theories. We therefore proposed a model on the ba
sis of discord among the retinal, visual, and gravitational orientatio
ns. We also found that longitudinal distance was adjusted as being con
sistently larger than the standard distance. This result was explained
by the reduction of cues to distance and the HVI effect.