THE NATURE OF STEREOTYPES .2. A MULTIPLE-PROCESS MODEL OF EVALUATIONS

A model integrating 3 theoretical perspectives regarding how stereotyp es influence person perception was tested. The theories included evalu ative extremity theories, assumed characteristics theory, and expectan cy violation theory. Predictions were assessed by manipulating the eth nicity, personal appearance, and speech style of target job applicants . These applicants were rated by 109 judges. Results showed that: (a) Judges evaluated job applicants far more on the basis of their persona l appearance and speech style than on the basis of their ethnicity; (b ) the range of evaluations of African American applicants was larger t han the range of evaluations of White applicants; and (c) overall, jud ges evaluated the African American applicants more favorably than the White applicants. Results strongly supported the model integrating the 3 theories. We discuss the applicability of the model to other resear ch and naturalistic situations.