The present trend in managed care has meant downsizing expectations co
ncerning the availability of support for resuscitation research. This
trend applies to funding possibilities from industry, governmental age
ncies, and nongovernmental agencies (Table 1). There will be increasin
g barriers to making innovations. Truth, science, and good patient car
e alone will not make potential donors give grants. Investigators must
also understand the potential donors' expectations and be persuasive.
''Delight your donor. Industries' concerns include intellectual prope
rty rights and publications. The National Institutes of Health, recent
ly favoring molecular biology over lifesaving therapies or integrated
physiologic research, is an anomaly. The current peer review system pr
opagates itself without having advocates for resuscitation research. T
his system has become a self-fulfilling prophecy. The American Heart A
ssociation is only recently, after 30 yrs of educational activities co
ncerning cardiopulmonary resuscitation, considering putting some basic
research money into resuscitation research, in university hospitals,
where clinical departments have made significant contributions to inno
vative, clinically relevant life support research, funded with incomes
from patient care, the sky is beginning to fall. Resuscitation resear
chers need persuasive advocates with clout and hard data to convince f
unding agencies to give support to multilevel research and development
in areas of pathophysiology and reversibility of terminal states and
clinical death-to give these topics a higher priority than is currentl
y available.