Fruit conspicuousness, defined as the magnitude of the colour differen
ce between a fruit and its background, is one feature of fleshy fruits
that may influence frugivory and hence seed dispersal. Quantitative c
olour determinations using CIE [1976] L() a(*) b(*) (CIELAB) values b
ased on human colour vision were obtained by the use of reflectance sp
ectroscopy for ripe fleshy fruits, leaves and bark of 33 species of Co
prosma in New Zealand. Amongst the three plant parts assessed, colour
differences were greatest between fruits and foliage. Fruits with redd
ish or black hues were significantly more contrasted with their foliag
e than other fruit colour groups (white, bluish, polymorphic). Fruit c
olour contrasts against leaf were significantly and positively correla
ted with those of fruit against bark. Overall colour differences betwe
en fruit and leaf were significantly greater in species with larger le
aves. There was no trend for fruits to be more conspicuous against the
ir own leaves, as compared with leaves of other species, and fruit/fol
iage colour differences were unrelated to ecological factors such as a
ltitude, latitude, and habitat. Extrapolation of these results, based
on human colour characteristics, to natural dispersers of Coprosma fru
its (birds and small lizards) will depend on the as yet unknown degree
of similarity amongst these vertebrates and humans in spectral sensit
ivities and the ability to discriminate between colours.