STRATEGIC MARKETING PLANNING GUIDED BY THE QUALITY-OF-LIFE (QOL) CONCEPT

Authors
SIRGY MJ
Citation
Mj. Sirgy, STRATEGIC MARKETING PLANNING GUIDED BY THE QUALITY-OF-LIFE (QOL) CONCEPT, Journal of business ethics, 15(3), 1996, pp. 241-259
Citations number
61
Categorie Soggetti
Business,Philosophy
Journal title
Journal of business ethics → ACNP
ISSN journal
01674544
Volume
15
Issue
3
Year of publication
1996
Pages
241 - 259
Database
ISI
SICI code
0167-4544(1996)15:3<241:SMPGBT>2.0.ZU;2-Q
Abstract
An emerging ethical philosophy in marketing is developing. This philos ophy is based on quality-of-life studies which are becoming an importa nt topic of research in behavioral and social sciences (basic and appl ied research). This paper addresses the QOL orientation in marketing f rom a decisionmaking perspective. Specifically, this paper shows how m arketers can engage in strategic marketing planning guided by the QOL concept.