The emergence of multimedia systems, which incorporate media types suc
h as text, graphics, audio, video, and animation, has great potential
to change how people interact with systems and with each other. As mul
timedia technologies and their applications in telecommunications prod
ucts and services evolve, some critical human factors challenges in de
signing these systems are emerging. This paper describes how the use o
f new multimedia technologies, complemented by the proper application
of human factors design principles, can enhance the usability of AT&T
products and services. Examples of three types of applications - multi
media-based training, multimedia-based performance support, and multim
edia conferencing - highlight challenges specific to the design of mul
timedia user interfaces.