As colleges of nursing and midwifery move into higher education they w
ill be shaped by the 'quality ethos' of their parent university, where
in the past, excellence in teaching has in practice been less valued
than other (e.g. research) activities, Application of the principles o
f standards, quality and competitiveness now underlie the quality asse
ssment and quality audit procedures of the University Funding Councils
. Colleges of nursing and midwifery have a culture that considers and
values excellence in teaching, It is therefore essential that teachers
of nursing and midwifery can clearly define their criteria for teachi
ng quality, and more significantly, how this might be achieved, recogn
ized and rewarded. This article discusses the nature of quality in edu
cation and suggests different models for consideration, The nature of
teaching, teaching quality and competence is reviewed and analysed; wi
th characteristics of good teaching given, in the context of higher ed
ucation. The assessment of teaching is debated; and a range of criteri
a are suggested by which teaching activities might be evaluated and ju
dged, By being clear and explicit about these issues nurse and midwife
ry teachers, as they move into higher education, can work with their h
igher education colleagues to shape the 'quality ethos' to one that va
lues excellence in teaching on a par with that of research.