The hypothesis on which this paper is based states that the environmen
t where subjects live has a modifying effect on their psychophysic rea
ctivity when faced with unknown stressing stimuli. To prove such hypot
hesis, subjects of an isolated country village were studied. An urban
sample was used as control. Vascular reactivity was used to determine
psychophysics reactivity. Both groups were submitted in their respecti
ve environments to a standardized conflicting stimulus which was produ
ced by a device developed in our laboratory. The variables of cardiova
scular reactivity were systolic blood pressure (SBP), diastolic blood
pressure (DBP) and heart rate (HR). Paired samples by age and basal SB
P were used (N = 24 pairs). The results of this experience showed that
city dwellers had significantly higher SBP increments than country dw
ellers. After discussing different variables that may have accounted f
or these results, it was concluded that city life increases the psycho
physics reactivity of city dwellers when faced with stressing stimuli
as compared to country dwellers.