When insurance firms can monitor with non-prohibitive costs the consum
ption of risk-influencing goods by an insured they have incentives to
tax-subsidize the insured's consumption of the goods. If the governmen
t cannot monitor at a lower cost than private insurers, intervention i
s neither needed nor desirable. Where the government does have a monit
oring-cost advantage, it cannot achieve a constrained optimum by commo
dity tax-subsidies alone. It must also augment the level of insurance
and in some cases, prohibit private tax-subsidies by insurers. Such ''
invasive'' intervention can be avoided if the government regulates the
consumption of the risk-influencing goods.