INNOVATIVE PRODUCTION STRUCTURES - PRECONDITION FOR A CUSTOMER-ORIENTATED PRODUCTION MANAGEMENT

The western industry is facing changing markets and paradigms such as drastically decreasing product lifetimes and fierce international comp etition. Now product quality, time to market and costs are all equally essential. The production management of the future lies in culturally adapted and less complex structures: The way to process-orientated de centralized structures which are characterized by a customer-orientate d enterprise, starts in the heads of the management and the employees. Based on the principles of company philosophy, human resources as a d ecisive factor, preventative quality assurance, appropriate market ori entation, production as an integrated process and continuous professio nal and social training of staff, an individually adapted organization al concept involving all departments of a company in the value-added c hain can be developed and realized.